Main Markets
Country Overview
Japan is a country located in eastern Asia, consisting of four large islands and several small islands, in the western part of the Pacific Ocean. Japan is a parliamentary system led by the prime minister, and the political system is divided into three powers, that is, the legislative power, the executive power and the judicial power are respectively exercised by the Diet, the Cabinet and the courts. The capital of Japan is Tokyo. Japan is a highly developed modern country, is the world's third largest economy, automobile, steel, machine tools, shipbuilding, electronics and robotics industries in the world's competitive advantages. Japan has complete power and telecommunications infrastructure, convenient transportation facilities such as highways, railways, aviation and sea transportation, a large market, and sound laws and regulations and credit systems. Japan is a mountainous island nation, 75% of which is mountainous and hilly and lacks natural resources. Japan's climate mainly belongs to the temperate maritime monsoon climate, four distinct seasons, wet and rainy summer, winter is relatively dry and cold. The population of Japan is about 126 million, mostly Yamato, with a small Ainu minority and other ethnic minorities. The official language of Japan is Japanese, and the writing system mainly includes Hiragana and katakana. Japan's traditional culture has been influenced by Chinese and Western cultures, forming a unique cultural system. Japan's food culture is also very rich, famous Japanese food such as sushi, ramen, tempura and so on. In general, Japan is a country with a high level of modernization and a rich cultural tradition.
National Currency
The Japanese yen is the official currency of Japan, established in 1871, and is often used as a reserve currency after the dollar and euro. Its banknotes, known as Japanese bank notes, are legal tender in Japan and were created on May 1, 1871. The Japanese yen is the name of the currency unit of Japan, issued in 1000, 2000, 5000, 10,000 yen four kinds of banknotes, 1, 5, 10, 50, 100, 500 yen six denominations. In particular, yen notes are issued by the Bank of Japan (" Bank of Japan - Bank of Japan Notes ") and yen coins are issued by the Government of Japan (" The Nation of Japan ").
Exchange Rate
Here are the exchange rates of the Japanese yen against the US dollar and the Chinese yuan: Yen/Dollar exchange rate: Usually around 100 yen per dollar. However, this rate fluctuates according to market supply and demand and global economic conditions. Exchange rate between yen and RMB: Usually 1 RMB is less than 2 yen. This rate is also affected by market supply and demand and global economic conditions. It is important to note that exchange rates are dynamic and it is recommended to consult a professional or check the latest exchange rate information before a specific transaction.
Important Holidays
Important festivals in Japan include New Year's Day, Coming of Age Day, National Foundation Day, Vernal Equinox Day, Showa Day, Constitution Day, Green Day, Children's Day, Sea Day, Respect for the Elderly Day, Autumn Equinox Day, Sports Day, Culture Day, and Hard-working Appreciation Day. Some of these festivals are national holidays, and some are traditional folk festivals. Among them, New Year's Day is the Japanese New Year, people will carry out some traditional celebrations, such as ringing the bell on the first day, eating reunion dinner, etc.; Coming-of-age Day is a celebration of young people over the age of 20, when they wear kimonos and participate in local celebrations; National Day is a holiday to commemorate the anniversary of the founding of Japan, and the government will hold ceremonies to commemorate the founding of the country, and the people will participate in the celebration. In addition, traditional solar terms such as the spring equinox, autumn equinox and summer solstice are also important festivals in Japan, and people will perform some sacrificial and blessing activities. Children's Day is a day to celebrate children. People hold various activities and gifts for children. The Sports Festival commemorates the opening ceremony of the 1964 Olympic Games held in Tokyo, and the government holds various sports events and commemorative activities. In general, there are many important festivals in Japan that reflect Japanese culture, history and traditional values. Whether it is a national holiday or a traditional folk holiday, the Japanese people celebrate in a variety of ways to express their awe and gratitude for life and nature.
Foreign Trade Situation
Japan's foreign trade is as follows: Japan is the third largest economy in the world, and foreign trade plays an important role in its economy. Japan's main exports include automobiles, electronics, steel, ships, etc., while its main imports include energy, raw materials, food, etc. Japan has trade with many countries and regions, among which the United States and China are Japan's largest trading partners. In addition, Japan has extensive trade relations with the European Union, South Korea, Southeast Asia and other countries and regions. The main characteristics of Japan's foreign trade include the high level of import and export commodity structure, the diversification of trading partners, and the diversification of trade methods. At the same time, with the rise of cross-border e-commerce and the acceleration of globalization, Japan's foreign trade is also constantly developing and changing. The Japanese government has been committed to promoting the development of foreign trade, creating a better environment and conditions for Japan's foreign trade by strengthening cooperative relations with trading partners, promoting trade liberalization and facilitation and other measures. In general, Japan's foreign trade situation is relatively complex, involving a wide range of fields and regions. The Japanese government and enterprises will continue to strengthen cooperation with other countries to promote the development of foreign trade in order to promote the stable growth of the economy and the improvement of international competitiveness.
Market Development Potential
The market potential of exporting to Japan is mainly reflected in the following aspects: Consumption upgrade: With the recovery of the Japanese economy and the improvement of consumers' purchasing power, consumers' demand for high-quality and high value-added products continues to increase. This provides more business opportunities for export enterprises. Technological innovation: Japan is an important country in global technological innovation, especially in the fields of electronics, automobiles, robots and so on. Export enterprises can cooperate with Japanese enterprises to jointly develop new products to meet market demand. Environmental demand: With the increase of environmental awareness, Japan's demand for environmentally friendly products and clean energy is also increasing. Export enterprises can provide environmentally friendly technologies and products to meet this market demand. Cross-border e-commerce platforms: With the rise of cross-border e-commerce, Japanese consumers have increased their demand for overseas goods. Chinese export enterprises can enter the Japanese market through cross-border e-commerce platforms to provide diversified products and services. Cultural exchanges: With frequent cultural exchanges between China and Japan, Japanese consumers are increasingly interested in Chinese culture, history and products. Export enterprises can take advantage of cultural exchange opportunities to show their products and cultural connotations. Agricultural cooperation: China and Japan have great cooperation potential in the field of agriculture. As Japan's agricultural market continues to open to the outside world, Chinese agricultural enterprises can provide high-quality agricultural products to meet market demand. Manufacturing cooperation: Japan has a high level of technology and experience in the manufacturing sector, while China has a huge manufacturing capacity and human resources. The two sides can carry out in-depth cooperation in the field of manufacturing and jointly explore the international market. In general, the market potential of exports to Japan is mainly reflected in consumption upgrading, technological innovation, environmental protection needs, cross-border e-commerce platforms, cultural exchanges, agricultural cooperation and manufacturing cooperation. Through continuous innovation and quality improvement, Chinese enterprises can cooperate with Japanese enterprises to jointly explore the market and achieve mutual benefit and win-win results.
Hot selling products in the market
Popular products exported to Japan include: High quality food and beverages: The Japanese are very demanding about the quality of their food, so high quality imported food and beverages are likely to be welcomed. For example, specialty pastries, chocolate, olive oil, honey and other organic products. Health and beauty products: Japanese consumers are very health and beauty conscious, so health care products, natural skin care products, organic cosmetics, etc., may have market potential. Home and lifestyle items: High quality household items, creatively designed lifestyle items may be popular in the Japanese market. For example, unique home decorations, stationery, tableware, etc. Fashion and accessories: Fashionable clothing, handbags, accessories, etc. with unique designs and concepts may appeal to Japanese consumers. Technology products and electronic devices: Japan is a country of technological innovation, so novel technology products, electronic devices, and smart home products may be welcomed. Culture and handicrafts: Products with unique cultural elements or handicrafts may find a place in the Japanese market. For example, traditional crafts, art and so on. Sports and outdoor goods: Health and outdoor activities are highly valued in Japan, so there may be a market for sports equipment, outdoor goods, and fitness equipment. Pet products: Japanese people love pets, so pet-related products, such as pet food, pet toys, pet care products, etc., also have certain market prospects. Environmentally friendly products: With the increasing global awareness of environmental protection, Japanese consumers' demand for environmentally friendly products is also increasing, such as renewable energy products, energy-saving products, etc. Personal care products: Japan is well known for its cosmetics and skin care products, so high-quality personal care products such as masks, serums, cleansers, etc., are also likely to be popular with consumers. In general, the best-selling products exported to Japan should have the characteristics of high quality, innovation and cultural characteristics to meet the needs and tastes of Japanese consumers. At the same time, it is also important to understand the laws and regulations and import requirements of the Japanese market to ensure that products comply with relevant standards and regulations.
Customer characteristics and taboo
The characteristics and taboos of Japanese customers include the following aspects: Etiquette: The Japanese place great importance on etiquette, especially in business situations. In formal communication, men and women need to wear suits, dresses, can not be dressed casually or untidy, and manners need to be appropriate. When meeting someone for the first time, business cards are usually exchanged, usually handed first by the junior partner. During communication, bowing is a common etiquette to show respect and modesty. How to communicate: Japanese people tend to express their opinions indirectly and euphemistically, rather than directly saying what they think. They may also use vague wording to avoid answering the question directly. Therefore, when communicating with Japanese customers, you need to listen patiently and understand between the lines. The concept of time: Japanese people attach great importance to the arrangement of time and keep the agreement. In business communication, as far as possible to arrive at the agreed place on time, if there is any change, should inform the other party as soon as possible. Gift giving: It is a common custom in Japanese business exchanges to exchange gifts. The choice of gifts usually takes into account the preferences and cultural background of the other party, and can not give too expensive gifts, otherwise it may be seen as an inappropriate bribe. Table manners: The Japanese attach great importance to table manners and observe a series of rules, such as waiting until everyone is seated before starting to eat, not pointing chopsticks directly at others, and not letting hot food cool and then returning it to warm. Cultural differences: In business interactions, respect Japanese culture and values and avoid talking about sensitive topics such as politics and religion. At the same time, it is also necessary to respect the working habits and business habits of Japanese people in order to establish a good cooperative relationship. In general, when dealing with Japanese customers, it is necessary to respect their culture, values and business habits, understand their communication style and time concept, and pay attention to details such as gift selection and table manners. At the same time, it is necessary to maintain professionalism and integrity in order to establish long-term stable cooperative relationships.
Customs management system
Japan's customs administration system is designed to ensure compliance with customs regulations, safeguard national security and public interests, and promote international trade and economic development. Japan Customs is self-administered and has independent administrative enforcement and judicial power. The Customs is responsible for the formulation and enforcement of customs regulations, supervision, inspection, taxation and anti-smuggling of import and export commodities. The main features of the Japanese customs management system include: Strict supervision of import and export commodities: The Japanese Customs strictly supervises import and export commodities to ensure that they meet safety, health and environmental protection standards. For some specific goods, such as food, drugs, medical devices, etc., Japanese customs requirements are more stringent. Efficient customs clearance process: Japan Customs is committed to improving the efficiency of customs clearance and reducing the waiting time and cost of imports and exports. Through the use of advanced customs clearance systems and automated equipment, Japanese Customs is able to quickly process customs declarations and inspect goods. Anti-smuggling and anti-corruption measures: The Japanese Customs adopts strict anti-smuggling and anti-corruption measures to combat illegal activities in import and export trade. Customs officers inspect suspicious goods and crack down on smuggling and corruption. International cooperation: The Japanese Customs actively participates in international cooperation, cooperating with customs agencies of other countries in information exchange, joint law enforcement, etc., to jointly combat cross-border smuggling and criminal activities. In general, the Japanese customs management system is characterized by strict, efficient and transparent, aimed at promoting international trade and economic development, and ensuring national security and public interest.
Import tax policies
Japan's import tax policy mainly includes tariff and consumption tax. Tariffs are a type of tax that Japan imposes on imported goods, and the rates vary depending on the type of goods and the country of origin. Japanese customs determines the tariff rate according to the type and value of imported goods. For some specific goods, such as food, beverages, tobacco, etc., Japan may also impose other specific import taxes. In addition to tariffs, imported goods may also be subject to consumption taxes. Consumption tax is a widely levied tax, even on imported goods. Importers are required to declare the value, quantity and type of the imported goods to the Japanese Customs, and pay the corresponding consumption tax based on the value of the imported goods. In addition, Japan may also impose other taxes on certain imported goods, such as import deposits, environmental taxes, etc. The details of these taxes vary depending on the commodity and the source of imports. It is important to note that Japan's tax policy is subject to change, and the specific tax rate and method of collection may vary depending on the decisions of the Japanese government. Therefore, importers should understand and comply with the current tax regulations in order to legally import goods into Japan.
Export tax policies
Japan's export tax policy mainly involves consumption tax, tariff and other taxes. For export goods, Japan has some special tax policies, including zero tax rate of consumption tax, tariff reduction and export tax rebate. Consumption tax: Japan usually has a zero tax rate on exports. This means that exported goods are not subject to consumption tax when they are exported, but are subject to corresponding duties when they are imported. Tariffs: Japan imposes tariffs on imported goods, which vary by product. In general, the tariff rate is lower, but some goods may be taxed at a higher rate. For exported goods, the Japanese government may provide tariff relief or export tax rebates. Other taxes: In addition to consumption tax and customs duties, Japan also has a number of other taxes related to exports, such as value-added tax, local taxes, etc. The details of these taxes and charges vary by commodity and export destination. In addition, the Japanese government has implemented a number of policies to promote exports, such as export insurance, export financing and tax incentives. These policies are designed to help companies expand their export business and improve their international competitiveness. It is important to note that specific tax policies may vary from government to government in Japan. Therefore, enterprises should carefully understand the relevant tax policies of Japan before exporting goods in order to better arrange export business.
Certifications required for export
Products exported to Japan need to meet the relevant regulations and standards in Japan, the following are some common qualification requirements: CE certification: The EU has safety requirements for products imported and sold in the EU, and CE certification is a statement that proves that the product meets the requirements of the EU directive. RoHS certification: Detection of six hazardous substances in electrical and electronic products, including lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers. ISO certification: Certification by the International Organization for Standardization, which has strict standards for product quality and process management, can improve the reliability and consistency of products. JIS certification: Japanese industry standard certification for the safety, performance and interchangeability of specific products or materials. PSE Certification: Safety certification for electrical equipment and materials sold in the Japanese market, including power and ground line equipment and materials. In addition, it is also necessary to pay attention to some specific certification requirements, such as medical devices need to be certified by the Japanese Ministry of Health, Labor and Welfare, and food needs to be certified by the Japanese Food Safety Law and food hygiene Law. Therefore, export enterprises need to understand the standards and certification requirements of the target market to ensure that the product meets the requirements and enters the market smoothly.
Recommended logistics
Japanese international Logistics companies include Japan Post, Sagawa Express, Nippon Express and Hitachi Logistics, among others. These companies have a complete international logistics network and advanced logistics technology, providing logistics services on a global scale, including international express delivery, cargo transportation, warehousing, loading and unloading and packaging. These companies are committed to improving logistics efficiency and reducing logistics costs to provide customers with quality services.
Channels for buyer development

Important trade shows

Some of the important exhibitions for exporting to Japan include the Japan International Aerospace Exhibition (, the Japan International Boat Show (, the Japan International Motor Show (, and the International Robot Exhibition ( These exhibitions are held every year, They are important platforms to showcase the latest products and technologies and promote trade exchanges and cooperation. Exporters can use these exhibitions to showcase their products and services, connect with Japanese buyers and expand their business.
Yahoo! Japan ( Google Japan ( MSN Japan ( DuckDuckGo Japan (

Major yellow pages

JAPAN Yellow Pages ( Yellow Pages Japan ( Nippon Telegraph and Telephone Yellow Pages (

Major commerce platforms

Some of the Japanese e-commerce platforms include Rakuten (, Amazon Japan (, and Yahoo! Auctions Japan ( These platforms offer a wide range of products and services to Japanese customers and international shoppers.

Major social media platforms

Some of the Japanese social media platforms include Twitter Japan (, Facebook Japan (, Instagram Japan (, and Line Japan ( These platforms are popular among Japanese users and offer various content and services to connect with others.

Major industry associations

The major industry associations exporting to Japan include the Japan External Trade Organization (JETRO) (, the Japan Business Council in Asia (JBCA) (, and the Japan Automobile Manufacturers Association (JAMA) ( These associations provide support and resources for businesses exporting to Japan and help to promote trade and investment between Japan and other countries.

Business and trade websites

The main economic and trade websites for exporting to Japan include ECノミカタ (, which is a well-known comprehensive information website in the Japanese e-commerce industry. It contains many e-commerce consulting, e-commerce技巧分享 and advertising. Even the advertising can show the current status of Japanese e-commerce and fully understand the e-commerce play of Japanese thinking. There is also EコマースやるならECサポーター (, which is an information website made by Japanese e-commerce operators. The information is updated relatively timely and is very earthy. In addition, there is ECニュース: MarkeZine (マーケジン) (, which is also one of the top e-commerce and mobile Internet related information websites in Japan. The above information is for reference only, and more detailed information can be obtained by consulting insiders who have in-depth knowledge of the Japanese market.

Trade data query websites

Japan's trade data query website including Japan Customs Statistics data query website (Customs Statistics Database,, the website offers Japanese Customs Statistics, Including import and export trade data, trade partner data, etc. In addition, there is the Japan External Trade Organization's (JETRO) Trade Statistics Database., the database to provide trade statistics of Japan and the countries of the world, including the import and export, such as trade partner data. These websites can help you understand the Japanese trade situation and provide references for international trade.

B2b platforms

Some of the Japanese B2B platforms include Hitachi Chemical, Toray, and Daikin. These platforms provide online trading services for businesses and allow buyers and suppliers to connect and transact directly with each other. Here are some examples of these platforms: Hitachi Chemical: Toray: Daikin: These platforms offer various products and services for businesses and help them to conduct transactions efficiently and conveniently.